Recently, the Association for Print Technologies (APTech) has partnered with Innovatis Group, an association management company. APTech joins a client lineup of industry leaders such as Canon, Dell Technologies, and VMware that have also joined forces with Innovatis Group.
Innovatis Group is an association management company that creates, manages, and engages communities. Innovatis pushes the envelope of innovation for organizations who are looking to
engage their customers in a way that strengthens brand loyalty and leverages their advocacy and insights. Innovatis was founded in 2014 and has offices located in Chicago, Nashville, and
Thayer Long, Board President of APTech is excited for this new partnership, stating, “The approach Innovatis Group takes to nurturing organizations is exactly what APTech needs right now. They have extensive experience in the print industry, which makes them the perfect fit for our organization. We look forward to seeing how we can grow and continue to serve professionals in the print industry.”
Eric Hawkinson, Senior Vice President of Client Management at Innovatis Group and former Vice President of Marketing for Canon Solutions America, understands the importance of the new partnership with APTech, stating, “This partnership not only solidifies our presence in Washington, D.C., but allows Innovatis Group to be a part of advancing the goals and initiatives of the print industry. The print industry is a $70 billion industry, and we are excited to be joining forces with APTech at such a pivotal time. We are looking forward to all the great things that are to come from this partnership.”
Deirdre Ryder, chair of APTech and CEO of VITS International says, “The APTech Board has been selectively looking for the right partner for some time. We are thrilled about our future with Innovatis Group. They will bring the right balance of industry knowledge and diversity of unique outside knowledge to build a powerful printing industry community.”
The partnership between APTech and Innovatis Group will formally begin January 2021 starting the year strong with virtual events, community-driven content, and the continued publication of the LeadingPRINT Magazine.