Insights and timely feedback from industry thought leaders help shape successful business strategies.

The Marketer’s Dilemma

The Background: There is still a pandemic, though with the advent of various vaccines, people are feeling a smidgen of hope. Yet, much of the country is still in lockdown afraid of a possible surge. People are still working from home where feasible. Online. Virtually. Your challenge is that you have a virtual trade show …

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This I Believe

In the early 1950s Edward R. Murrow hosted a radio network program on CBS called This I Believe. During the program, Murrow invited Americans from all walks of life, famous or not, to read and broadcast short essays about their own personal motivation and living philosophies. Murrow’s idea for the program was a result of the effects …

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Hope for the Future

In a recent article by Keypoint Intelligence that ran in WhatTheyThink, a point was made that with more PSPs adopting wide format, this service is no longer the differentiator it once was.   Commoditization is a natural byproduct of herd-like business convergence in a mature industry. The time between cycles will only accelerate. But there is …

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Brand Print Americas

Diverge It

In 2020, APTech, the organizer of PRINT and Tarsus, the organizers of Labelexpo, have agreed to co-locate a joint venture called Brand Print Americas alongside Labelexpo. After nearly 70 years of running standalone print industry tradeshows, this is a significant change for APTech. There will be divergent opinions on this. Some may see this as …

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Innovation Is Everything

How in-plant businesses can use industry change to their advantage As the printing and graphic communications industry evolves, embracing change is critical to business success—especially for in-plants. The PRINT 18 team caught up with veteran PRINT speaker and regarded industry consultant Howie Fenton for his observations on the biggest changes in the world of printing and how …

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