In 2020, APTech, the organizer of PRINT and Tarsus, the organizers of Labelexpo, have agreed to co-locate a joint venture called Brand Print Americas alongside Labelexpo.
After nearly 70 years of running standalone print industry tradeshows, this is a significant change for APTech.
There will be divergent opinions on this. Some may see this as welcome and overdue. Others may see this as the end of the era. But that right there sums up what is true and unavoidably human – we are all unique, and divergent thinking is what makes us unique, and being unique is what makes businesses successful.
So, my answer is “Yes” to all. It is the beginning of a new chapter, change never stops, and it always brings with it opportunities to be new, different, and innovative.
This partnership is exciting! It brings together the leading industry organizations for the commercial print and label & packaging segments of the print industry. It will provide greater value and opportunities for printers, converters, manufacturers, suppliers and creatives because it showcases the wide diversity of the print industry and promotes divergent thinking, not a herd mentality.
I could not be more thrilled to be in partnership with Tarsus. This event will create a really neat environment for the vastness of our industry to be showcased, and for industry leaders to learn from diverse thinking and perhaps even some uncomfortable conversations.
We are uniting two well-known brands, two unique audiences, and multiple market segments together – cooperatively.
We’re looking forward to seeing you at this new event in 2020. But we can’t wait to see you see you at PRINT19. Get ready for an exciting, exhilarating, and sometimes out of your comfort zone event.
Thayer Long
President, APTech
