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June 3, 2020 @ 11:00 am – 3:00 pm Virtual
There are significant challenges looming on the higher education landscape, with shrinking new student demographics and many questioning the cost and comparative value of a college education. The 2020 COVID-19 situation had added significantly to the challenge. In this environment, marketing has never been more critical to helping build and maintain the value of a school’s brand. That is why we created EDgage Live, built exclusively to help a busy higher education marketing and enrollment professional reignite your brand and gain new perspectives into marketing trends and best practices that can make a difference. Join us and learn how to reignite your brand! (Note: can't attend all sessions, don't worry! This program is being recorded and all registrants will have access to the recorded sessions!)
11:10 am – What Lies Ahead for Higher Ed?
Dr. Terry Flannery, policy fellow, Center for University Excellence at American University
12:00 pm – The New Normal: Choosing your Pivot Plan & the Advantages of a Comeback
Dr. Ashley Prisant, president, Square Peg Solution
12:40 pm – The Evolving Language of Belief
Jon Budington, CEO, More Vang.
1:00 pm – Real World Insights from Three Higher Ed CMOs.
A panel discussion led by Mark Potter, featuring Nicholas Scibetta, CMO, Stony Brook University; Chris Noah, CMO, Indiana University of Pennsylvania; and Donna McLaren, CMO, Roberts Wesleyan College.
2:00 pm – Using Data to Light Up Your Brand
Presented by John Ingram, principal consultant with Ingram Market Analytics
2:30 pm – Getting Down to Tactics: Great Ideas on Multichannel Marketing and Automation
Featuring a discussion with Tom Moe, CEO, Daily Printing