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LeadingPRINT Summit Fall 2020

The Path Forward: Let's Get On with Business

October 13, 2020 @ 11:00 am 3:00 pm Eastern

2020 – it's been a year, right? We've had to deal with a huge global event that impacted… everything. And now, as we head into the 4th quarter of the year, most of us are likely finding that business is certainly not as usual, and probably won't be for some time to come.

But you know, it's not like disruption is anything new to our industry. Every decade seems to bring something that profoundly impacts what we do and how we do it – whether that be new technology, the economy or changing consumer preferences. Those that survive – those that thrive – learn to adapt to disruptive changes and build something new from what they've learned.

That's what we bring you with the LeadingPRINT Summit – solid advice from some very smart people that want to help you thrive, despite the uncertain times. This is the path forward. Let's get on with business!

The Summit is FREE to members of Association for PRINT Technology. Use your complimentary access code when you register. If you haven't received your code, contact us at conferences@aptech.org with the subject line “Code me!” and we'll get right back to you. If you're not a member, you can still attend for a small fee. Just click register and we'll take it from there.

There are concurrent sessions, but everything will be recorded so you won't miss a thing. Join us live on October 13th and get back to business!

Sessions and Speakers

Print 5.0: An in-depth look at the evolving world of print by Frank Romano

Frank Romano

Professor Emeritus at Rochester Institute of Technology

Prolific author. Industry guru. Technological pundit. Renowned expert. Sage. Frank Romano, Professor Emeritus at Rochester Institute of Technology and President of the Museum of Printing, is all these things and more. With over 60 years in the printing and publishing industries, Frank has traveled the world as an in-demand consultant and speaker, lectured extensively at RIT and other universities, authored thousands of articles and over 50 books. His most recent, The History of Desktop Publishing is the third in a trilogy tracing the history of typesetting and is something of a history of Frank himself. No one knows our industry better nor as personally as Frank Romano and no one can discuss what’s next, Print 5.0, better.

Frank Romano is the print industry's most well-known, respected (and yes, even beloved) pundit. His observations and predictions are nearly always spot on.

1975 “The future of print is dots.”
1983 “We will do pasteup on a screen, not on a drawing board.”
1990 “There will be a paperless office when there are no more offices.”
1998 “Our future will go from pulp to pixels.”

Frank has spent 60 years in print and still has a lot to say. 


Recalibrate your business to thrive in challenging times

Joseph P. Truncale, Ph.D., CAE

Founder & Principal, Alexander Joseph Associates, LLC

Joe Truncale has extensive executive experience including 11 years as Executive Vice President/COO and 17 years as President/CEO. Joe’s practice areas include executive coaching, strategic planning facilitation, customer analysis and organizational leadership.

Joe is a highly sought-after author, speaker, strategic planning facilitator, business advisor and executive coach. He is an adjunct professor at New York University in the Division of Programs in Business, teaching graduate courses in Executive Leadership, Finance, and Integrated Marketing. He earned his Ph.D. in Media, Culture, and Communication from New York University.

External forces affect businesses of all shapes and sizes; nothing new there.  But perhaps what is new is the rate and pace of external disruption and the depth of its impact.

Consider these major disruptions since the beginning of the new millennium.  The dot-com boom and bust of 2000 followed by the events of September 11, 2001.  The great recession of 2008-09. And who will ever forget Covid-19 and its economic fall-out, against a backdrop of political and social unrest?

Despite these major, unpredictable disruptions, some businesses seem to not only “weather the storm” but recalibrate their organizations to take advantage of emerging opportunities. What’s their secret?

In this session, we will examine common characteristics of what we call “Leadership Organizations” and what business leaders can do now to prepare their businesses to thrive in a challenging and rapidly changing environment Participants will receive a list of the 12 behavioral styles that help form organizational culture and which are found most frequently in enduringly successful companies.


Preparing for Our Next Generation Industry Leaders

Mike Philie

Principal, The Philie Group

Mike Philie leverages his 28 years of direct industry experience in sales, sales management, and executive leadership to share what’s working for companies today and how to safely transition your business. Having been in their seats, Mike can provide a practical, no-nonsense road map that can be readily implemented. He has been providing consulting services and advice to privately held printing and mailing companies across North America since 2007.

The industry is wanting for an infusion of younger, talented people who want to learn, contribute and ultimately lead within the print community. In this session, Mike focuses on the path young industry leaders will take, where they came from, what they have learned along the way and where they see themselves making the biggest impact. He is joined by up-and-coming industry leader, Stephen Naughton of PrintComm, to discuss his perspective and ideas to grow his business into the future.

The outcome of this discussion will reveal why some young professionals are in the business, how you can attract similar people to your business, creating a path for them that is both challenging and relevant and finally, moving past the paradigms of yesterday so that you can be better prepared for both today and tomorrow. 


The Search for the Elusive Sustainable Competitive Advantage

Ken Garner

Ken Garner

Senior Vice President, Association for PRINT Technologies

Ken’s career in the graphic communications industry spans more than four decades. For over thirty years he led the growth and development of a prominent publication printing company, before moving to the world of association management in 2008 as President & CEO of the Mailing & Fulfillment Service Association.

He has participated in several industry boards including serving as chairman of NAPL and the Graphic Arts Education Foundation.  He was awarded the prestigious Soderstrom Award in 2004. As SVP at Association for PRINT Technologies, Ken is passionate about innovative thinking and helping business owners cultivate long-term success.

In this session, Ken Garner shares concepts, structures and processes to guide you and your team in your quest for a sustainable competitive advantage.

More specifically, you will gain a better understanding of why the lifespans of businesses are declining; how to structure and organize your strategies related to customer acquisition, customer growth and retention; how to structure and organize your strategies related to creating a positive brand identity and processes to renew your value proposition.

Finally, Ken will share three curated sources of additional information that can help guide you to continue your journey toward the elusive, yet achievable, sustainable competitive advantage.


Navigating customer dynamics to develop a competitive position for your organization

Brett Josephson

Brett Josephson

Associate Dean for Executive Development & Associate Professor of Marketing, School of Business, George Mason University

Brett W. Josephson, Ph.D., is the Associate Dean for Executive Development in the School of Business at George Mason University. In this role, Brett oversees the school’s portfolio of custom executive development programs for the federal government, private corporations, and individuals. Under his leadership, Executive Development has made a stronger strategic emphasis on serving the local D.C. market with tailored programming specific to federal agencies; tying together Mason’s strengths in the issues surround government contracting and the federal ecosystem.

His research interests focus primarily on the interface of marketing and firm financial performance, with special attention paid to the interface between firms and the federal government. Specifically, he researches the contracting and exchange dynamic between firms and the federal government (i.e., government contracting) as well as how firms manage their regulatory environment (lobbying, PACs, political spending, etc.). Brett’s research has appeared marketing’s most premier journals, including the Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Service Research, among others.

Today’s turbulent marketplace requires managers to have a firm grasp on the nature of their customer portfolio, the unique heterogeneity of each customer, and likely migration journeys for each customer. In this session, Professor Brett Josephson, will discuss how managers can navigate customer dynamics to create a more advantageous competitive position for their organization.


Leslie Groene

President, Groene Consulting

Leslie Groene is a coaching superstar in the world of corporate sales. Leslie's roots are in the printing industry in Southern California. She paid her dues the old-fashioned way. She became a sales associate with Zellerback, Penn Litho and George Rice & Sons where she became one of the company's leading producers. In 1995, Groene made the transition to sales management and led a 50% increase in sales over just two years. Since forming Groene Consulting, Leslie presents to leading Fortune 500 companies such as KPMG, Deloitte Consulting, MeadWestvaco, Guest Supply (a SYSCO company), Coldwell Banker and other major companies across the country in diverse industries. Leslie is the author of the business strategy book “Picture Yourself & the Life You Want.”

Leslie Groene

When it comes to sales, printing companies have taken a real hit to the chin, thanks to the COVID crisis, and getting back to prior numbers and even growing sales, is top of mind for most of us. Sales Management is challenging enough and even more so now with all the changes in the marketplace. Face-to-face sales have changed during the crisis and the sales cycles will likely evolve in new ways as we navigate the ‘new normal’. Managing salespeople is imperative for the new reality, and in this session, Leslie Groene discusses the best way to do this. She shares how sales managers can lead professional teams to success by utilizing a variety of skills, from directing team focus and analyzing data to mentoring and developing a sales plan.


Karen Kimerer

Principal, KLK Kimerer & Associates

Karen Kimerer has experienced the many challenges of expanding current market opportunities and securing new business. She has developed a systematic approach to these opportunities, addressing the unique requirements of becoming a leader in our changing industry. Karen is passionate about market research, sales enablement, marketing practices, the production print market and the technologies underlying their success. She enjoyed an eighteen-year career with Xerox and her responsibilities in various disciplines in sales, marketing, and business development consulting. As part of the Xerox Client Business Development Consulting group, she spoke at industry and client events on how to successfully grow their businesses by leveraging the opportunities in production print. In addition to managing her own consulting business, Karen works with KeyPoint Intelligence, designing and developing market strategies and sales training programs to encourage a different way of thinking.


Joanne Gore

President, Joanne Gore Communications

Joanne Gore is a B2B marketer who’s passionate about print and has spent the last three decades helping companies stretch their marketing and communications dollars – and stand apart from the competition.

Joanne has worked with some of the largest brands in the technology and print industry including: Compaq Canada (acquired by HP); BorderWare Technologies (acquired by WatchGuard Technologies); DST Output (acquired by Broadridge); Xenos (acquired by Actuate/OpenText) and Avanti (acquired by Ricoh).

Joanne is an industry speaker, guest lecturer and regular contributor to What They Think and Graphic Arts Magazine. She is the Xplor ABOD Vice-Chair and Past-President, Xplor Canada, as well as a mentor for the Ontario Summer Company, a Government initiative for youth entrepreneurship and employment. She’s also a health and wellness coach, avid Zumba enthusiast and TV junkie.

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