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Special Effects Printing and Its Growing Importance in MarCom

July 27, 2021 @ 2:00 pm 3:00 pm EDT

Neuroscientific research reports that within our ever increasing mobile and social media-integrated world, the importance of stimulating all of the five senses is on the upswing. Multi-sensory stimulation increases the mnemonic impact, perceived significance and value of a brand to humans, as well as lifting response rates and increasing sales. As a species, we love to have all our senses stimulated and engaged by the world around us—and marketing and merchandising is part of that world.

Special finishes and folds, foil stamping, embossing/debossing, specialty coatings, specialty inks—whether delivered by offset, UV, or digitally printed—can engage audiences in ways neither a tablet nor smartphone can. In this presentation we will take a deep dive into Special Effects Coatings, Varnishes, UV and all of the extraordinary specialty processes—from basic varnishes (gloss, satin, dull, matte)—to the groundbreaking special effects printing.

About the Presenter

Daniel Dejan

Principal/Creative Director at Dejan Associates

As an educator, designer, humanist, mentor and lover of all things graphic arts, Daniel Dejan has been an evangelist for the power of paper and print for the span of his career. He is the face of the etc (education-training-consulting) Group at Sappi Fine Paper North America where he delivers etc services to Sappi’s wide range of clients.

With more than 40 years of design, production, print buying and on-press experience, Dejan is always ready to share his knowledge of the successful and effective marriage of print and paper. On the road 200 days a year, he is a hands-on, in-person resource—delivering presentations to designers, printers, corporations and paper merchants as well as to organizations at public and private events and conferences throughout North America including AIGA, HOW and Printing Industry of America chapters, Canadian Printing Industries groups, IDEAlliance/IPA events, Print Production and Art Directors Clubs .

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