“Master the Art of Selling” APTech’s New Sales Master Class Program Debuts May 19th, 2021

Registration now open for a six-week, high-impact educational course with sales coach Leslie Groene, designed to “Unlock Your Inner Sales Superstar!”

The Association for PRINT Technologies (APTech) announced today that registration is now open for its new master class, “Master the Art of Selling.” The second course in APTech’s new-for-2021 Master Class series, the six-week course is a high-impact sales coaching program for companies and professionals in the printing industry who need to learn or refresh their sales performance and expertise. The class begins May 19, 2021 and runs through June 23rd with one live session per week Participants can also opt to include customized one-on-one sales coaching to complement the virtual class sessions.

“Master the Art of Selling” includes weekly live classes and coaching option with Leslie Groene, President, Groene Consulting, a coaching superstar in the world of corporate sales. Leslie’s roots are in the printing industry in Southern California and she consults with leading companies across the country in diverse industries whose sales teams may be underperforming, missing top-line revenue or other goals, and need to strengthen their skill sets.

The six-week master class covers everything sales teams should fully master to create a powerful. collaborative and successful sales operation:

  • Week 1 – Goal Setting and Building Your Success Plan
  • Week 2 – Adapting Your Selling Style
  • Week 3 – It's Still Relationship Selling!
  • Week 4 – Prospecting Planning and Execution
  • Week 5 – Overcoming Objections and Closing
  • Week 6 – Selling Tools and How to Effectively Use Them

Each session is interactive, with plenty of opportunity for live discussion and answers to questions. This course’s target audience includes commercial printers, manufacturers, suppliers, and service providers, in fact any company whose sales operations or team could be improved, beefed up or simply needs a refresher after the past year’s disruptions. Attendees will leave this course with an actionable knowledge base, the right skill sets and an understanding of the goals that they should be working towards for each area of the sales organization.

One-on-One Sales Coaching

The one-on-one sales coaching opportunity allows the sales rep to focus on identifying key accounts, creating account strategies, and developing effective selling cycles. Leslie anchors the sessions to the participant’s most important current opportunities. She builds their disciplines, skill sets and knowledge in whatever sequence will have the greatest impact for that individual. She will equip each individual with the skills to deal with complex environments, demanding customers and high-value opportunities. The six coaching sessions will be conducted at mutually agreed-upon scheduled times and last 30-minutes each.

APTech President Thayer Long said of the sales master class, “APTech is delighted to provide this opportunity for print businesses to experience the benefits that Leslie’s expert coaching can bring to their sales operations and, ultimately, to their bottom lines.” He continued, “We encourage you to invite your leadership, and anyone involved in the sales process to attend this essential course for any organization that wants to maximize its sales operations.”

Program leader Leslie Groene says, “Not everyone is a sales superstar, yet! This course will build a foundation that will help your salespeople understand their sales goals, perform better, and master the right skill sets for their job. If they are superstars, this course will only help them shine more!”

The registration fee is $399 for APTech members and $499 for nonmembers for the full six-week master class. A discount is also available for multiple class seats for people from the same company. Inquire with Julie Shaffer jshaffer@aptech.org about this offer.

The one-on-one, private individual sales coaching opportunity offers six private coaching sessions via online interface, along with the class, and is available for members at $999 (master class + coaching) and $1249 for nonmembers (master class + coaching).

To learn more and to register for the “Master the Art of Selling,” visit: https://www.bigmarker.com/series/aptech-master-art-of-selling/series_summit. Please contact Julie Shaffer jshaffer@aptech.org if you have any questions about the course and the series.

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About the Association for PRINT Technologies (APTech)

APTech provides a forum to inspire the development of new and valuable print products. We educate, provide market research, and foster collaboration between those who create and those who make. We are the industry association that is focused entirely on the future of print. Our members are the creative minds that love to innovate, and the leaders who stand ready to build the future. We facilitate the evolution of physical experiences in our increasingly digital lives. For complete information about the association, its programs, and its member companies, visit https://printtechnologies.org/ or phone: 703/264-7200.

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