Commercial Print Applications: Revenues, Processes, and Run Lengths

This 2019 update to our 2015 study will drive an understanding of trends and opportunities by application and print process focusing on several marketing and advertising applications (including catalogues, inserts, direct mail, and much more) at commercial, quick, and retail printers.

This brief is a distillation and update of the 2015 study, designed as an informative and relatively quick read of these applications, providing new material describing the environment influencing these applications and new perspectives on the primary research that was originally reported.