As key outside forces drive huge change for the U.S. commercial print industry, viewing the future landscape through the lens of these outside forces can highlight opportunities. Learning the preferences of U.S. consumers and the direction of both the U.S. economy and print-related industries is critical. This study identifies several critical trends, including the evolution of the consumer experience, the rise of data, the importance of mass personalization, and the role of social media in content generation and consumption.
Infographic – with study data you can use in marketing and promotion.
Original Study – The Future of Print in the U.S. (2015)
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