Worldwide Market for Print 2.0: Global Opportunities in Packaging

In 2013, NPES/PRIMIR completed the “World-Wide Market for Print” (WWMP) study, produced by the Economist Intelligence Unit (EIU), which established a new modeling framework, methodology and baseline for examining select countries comprising the majority (90%) of the global graphic communications market. With much of the world either, recovering from, in the midst of, or entering economic recession – the global approach was important to help understand where major developments in the print industry are occurring and allow key players in the markets to best adapt to significant changes.

This study focuses exclusively on Packaging. The geographical scope is 26-countries for market sizing and forecasts, with six countries selected for “deep-dive analysis” – all identified as the largest markets or fastest growing countries to provide critical market intelligence needs. This study shows the benchmark baseline 2011/12-2015/16 data and annual five-year forecasts through 2020/21, with extrapolation for global market sizing, as appropriate, for the print market sectors and sub-sectors. (The Economist Intelligence Unit)

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