Top Six Ways PRINT Shows You How to Grow Your Business

The printing and graphic communications industry is ever-evolving. Your business success depends on you evolving along with it. PRINT is the one place that helps you do just that—offering all the education, products and innovations you need to grow your business.

Sure, you already know what is important to grow your business. But do you know how? Or are you stuck relying on the same strategies and not quite achieving your goals? We asked a diverse range of six PRINT 18 speakers to share their top takeaways about how this must-attend event for printing and graphic communications professionals offers new strategic ideas you can implement immediately. Here’s what they had to say:

#1: PRINT allows you to peek into the future

“There are two things you need to be aware of when it comes to the future of your company: The first is the direction your customers are going. The second is the direction the industry is going. PRINT gives you a chance to look into the future and see both. Whether you lead or follow, it’s all there. Your answer to the question, ‘Where is my company headed?’ is in Chicago, September 30-October 2.” –Bill Farquharson, Idealliance, Sales Coach/Trainer/Speaker

#2: PRINT helps you maximize your opportunities

“PRINT helps attendees grow their business by offering education, ideas, experiences, technology and insights all in one comprehensive community event. As one of the largest in-plant gatherings, PRINT offers the opportunity to network and leverage all of these offerings in one venue, maximizing the opportunity to grow their operations.” –Elisha Kasinskas, Marketing Director, Rochester Software Associates

#3: PRINT gets your creative juices flowing

“I think it’s important for every member of the print world to attend PRINT 18. For starters, the more people attending the stronger we are as an industry. It gets you out of the office and off the treadmill, giving you the priceless opportunity to see what’s going on today and what’s coming tomorrow. It’s where the ideas start to flow and our creativity comes out.

“For me personally, attending PRINT shows my suppliers and peers that I am still here and interested in what’s going on in the industry. Being present has many advantages aside from the manufacture show specials. What I look forward to the most is networking with my industry peers—seeing old and new friends. The best information can be learned from other people’s experiences, both good and bad.” –Warren Werbitt, Founder of Pazazz Printing

#4: PRINT keeps you connected with the entire printing and graphic communications community

“I have three key takeaways about how PRINT can help you grow your business. First, PRINT helps grow your business by connecting you to new technology, services and products that can make you more competitive. You won’t find another event in North America with this many print-related companies in one place.

“Second, PRINT helps you grow your business by connecting you to new ideas through the key seminar speakers. I’m always amazed at the tremendous value that comes from listening to others’ thoughts, ideas and experiences. Incredible ideas for your business are waiting for you in the speaker series.

“Finally, PRINT helps you grow your business by connecting you to likeminded people: suppliers, business owners and even future employees. Any and all connections can lead to future opportunities for collaboration and growth. Meeting people is one of the most powerful things about PRINT.” –Diana Varma, Lecturer at Ryerson University and Author at Graphic Arts Magazine

#5: PRINT helps you anticipate your customers’ needs

“As an industry consultant, PRINT is my favorite show to attend to meet with my customers and other vendors to learn what the needs are in the industry and how people are attempting to fill those needs. Many of my customers attend this event, and it is a great atmosphere to reconnect and understand where they are in the journey to migrate from a graphic arts company to a print manufacturer.”   –David Hunter, Founder, Principal of Pilot Marketing Group, Software Solutions and Training

#6: PRINT introduces you to the new products you need to tap into new markets

“There are basically two ways to grow a printing business: One is to gain more customers. The other is to sell more to your current customers. Looking at that second opportunity, you might be able to sell them more of what you’re already selling them, but that hinges on whether they need more of what you’re already selling them. Sometimes that’s just not the case. On the other hand, you might very well be able to build on the relationships you already have to sell other products used in marketing or operations. You’ll find lots of those at PRINT.

“My advice, pay attention to some of the smaller booths around the edges of the show floor. See what they have that you’re not currently offering and that you might be able to sell to your current customers, as well as bring in new ones.”     –David Fellman, President, David Fellman & Associates, Speaker/Author/Trainer

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