Heralding a bold new mission to drive Printing Industry growth, the Association for PRINT Technologies (APTech), formerly NPES, has a new identity that is both a nod to the Association’s signature annual event—PRINT®—which it has produced since 1968, and marks a defining moment in the Association’s 85-year history. Additionally, the new name signifies progress toward completion of its Strategic Business Plan for the Industry, which launched in January 2017.