The Coalition for Content Provenance and Authenticity (C2PA) addresses the prevalence of misleading information online through the development of technical standards for certifying the source and history (or provenance) of media content. C2PA is a Joint Development Foundation project, formed through an alliance between Adobe, Arm, Intel, Microsoft and Truepic.
C2PA unifies the efforts of the Adobe-led Content Authenticity Initiative (CAI) which focuses on systems to provide context and history for digital media, and Project Origin, a Microsoft- and BBC-led initiative that tackles disinformation in the digital news ecosystem.
The Association for PRINT Technologies (APTech), as a much-respected technical standards organization, will serve as the administrator of the C2PA technical working group(s). These groups will include industry experts who will write the requirements and workflows for technical specifications.
Visit the C2PA website at: https://c2pa.org for more details about the coalition and its work.